ArtByAnny.com

Project Type: Web Design · Branding · Photography · eCommerce Strategy
Tools Used: Wix, Canvy, Adobe Photoshop, Lightroom, Canva

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Overview:
ArtByAnny is the personal brand of a visual artist working with acrylic and oil painting. The artist needed a digital space to present her artwork, express her identity, and offer select pieces for sale — all in a way that reflected the emotional depth of her creations.

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My Role:
I worked closely with the artist to understand her style, personality, and creative voice — then translated that into a visually cohesive and easy-to-navigate website and content strategy.

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What I Did:

• Built a website in Wix designed to showcase each painting with clarity and elegance, while allowing the artist to update her portfolio independently

• Photographed the artworks and the artist herself to create personal, story-driven visuals

• Integrated Canvy to give visitors a realistic view of the artworks in interior spaces

• Wrote descriptive texts for each painting, focusing on emotional connection and artistic process

• Created a contact-based sales system, allowing the artist to maintain a personal dialogue with potential buyers

• Provided guidance on social media content, helping her present her work consistently across platforms

Result:
The site gave the artist a professional and authentic digital presence, helping her reach a wider audience while staying true to her creative identity. The site now serves as both an online portfolio and a sales platform tailored to her unique artistic style.

https://www.artbyanny.com/