DigiArtByCamillia
HeidiFrisørsalong.com
Digital Transformation for a 20-Year-Old Salon in Spain
Project Type: Web Design · Branding · Content Strategy · Social Media
Tools Used: Wix, Adobe Creative Suite, Meta Business Suite, Canva
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Overview:
Heidi Frisør is a well-established Scandinavian hair salon located in Spain, with over 20 years of history. Despite strong local recognition, the salon lacked a digital presence and risked falling behind in an increasingly online-first market.
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My Role:
I was brought in to lead the salon's digital transformation, working closely with the owner to bring the business online while preserving its trusted brand identity.
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What I Did:
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Designed and launched a modern, user-friendly website using Wix, tailored to both local clients and tourists seeking quality haircare services abroad.
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Created content that reflected the salon’s identity and voice – including service descriptions, customer messaging, and brand visuals based on the original logo colors.
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Provided strategic guidance on how to attract a younger demographic while still catering to the salon’s loyal, mature clientele.
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Photographed the salon, services, and stylist to build an authentic online presence and supply visuals for social media use.
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Advised on social media strategy, with a focus on consistency, local engagement, and promoting key services.
Result:
The new digital presence helped the salon appear more professional and accessible to new and existing customers. The owner reported feeling more confident in navigating online tools and engaging with clients through social channels.
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